Intro
Flight attendants, cabin crew, FBO managers: with Saudi Arabia opening its skies to international operators, domestic private flights are booming. And every domestic leg raises the same challenge: who can you trust for flawless in-flight catering, with zero stress?
Discover how VJC, jet catering specialist in the Middle East, turned a last-minute “test” in Riyadh into a long-term partnership — during a VVIP mission for a world-famous athlete.
Context: a real stress test in Riyadh
A cabin attendant reached out to us via WhatsApp for a sports celebrity departing Riyadh. No confirmation, no contract — just a live test to see if VJC could deliver under pressure.
We responded immediately — despite the time zone gap — preparing the dishes right away and sharing photos of every step for visual validation.
Value Proposition: menus built around passenger expectations
At VJC, we don’t push fixed catalogues or chef-branded menus. Instead, we build menus starting from the passenger’s needs and crew instructions:
- specific cooking methods (e.g. grilled salmon for athletes),
- nutritional details (calorie counts, balanced meals),
- dietary requirements (halal, gluten-free, vegetarian),
- packaging designed for onboard service efficiency.
When no specific requirements are shared, we provide inspirational themed collections such as French Brasserie, Healthy Athlete, or Oriental Halal Experience. Always flexible, never imposed.
The result: passengers satisfied, crew relieved, and the operator’s reputation protected.
Expertise & support all the way to the tarmac
- Internal checklists: zero room for mistakes.
- Live Estimated Time of Arrival (ETA) updates : full transparency on delivery.
- Head Chef onsite: verifying the order, advising on reheating & plating, direct dialogue with the attendant.
- Available until wheels-up: ready to adjust final details right on the tarmac.
What started as a “stress test” became a recurring collaboration: today, this attendant systematically chooses VJC for every VVIP flight out of Riyadh.
Opportunity: a booming domestic market in Saudi Arabia
Since May 2025, the Saudi General Authority of Civil Aviation (GACA) lifted cabotage restrictions, allowing international operators to run domestic routes. In August 2025, VistaJet became the first foreign private operator to secure authorization for domestic flights. Others will follow.
This means one thing : demand for premium in-flight catering within Saudi Arabia is skyrocketing.
Those who secure a reliable local catering partner now will gain a clear competitive edge.
With VJC, you get more than catering:
- operational peace of mind,
- passengers impressed and loyal,
- crews fully supported,
- operators reassured of consistent service standards.
Plan your next Saudi domestic leg with VJC today.
FAQ
Does VJC cover routes like Riyadh–Jeddah–AlUla?
Yes. Full coordination from kitchen to tarmac, Head Chef available at handover, service guidelines included.
Can I brief VJC over WhatsApp with time differences?
Yes. We respond instantly, share visuals for validation, and only produce once you approve.
Do you offer pre-set menus?
We don’t impose menus. We design around your requirements. But if you prefer inspiration, we offer themed collections (e.g. French Brasserie, Healthy Athlete, Oriental Halal Experience).
How do you guarantee compliance & traceability?
Internal checklists, documented QC, real-time delivery tracking, and chef presence if required.
